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Hello!

My name is Luz Granillo Ocampo, and I am a passionate senior graphic designer with over 15 years of experience. Based in Buenos Aires, Argentina, I work with clients worldwide. I specialize in branding design, helping both new and established businesses develop a unique personality that connects with their audience. It’s incredibly rewarding to witness how these transformations lead to measurable success, with businesses seeing a significant boost in both sales and overall growth.

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After gaining experience in-house at several advertising agencies and production companies, I transitioned to working independently, collaborating with both local and international brands, large corporations, and entrepreneurs. My mission has always been to transform concepts into impactful experiences that tell powerful stories. Each design serves as a narrative that evokes emotions and truly reflects your brand’s essence. I specialize in crafting identities that not only look visually stunning but also resonate deeply, leaving a lasting impression and driving tangible business growth.

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If you’re ready to elevate your brand and create a powerful connection with your audience, let’s work together to bring your vision to life.

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Creative Leadership & Vision: Leading projects from concept to execution.

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Innovative Problem-Solving: Finding fresh, creative solutions to complex challenges while staying true to the brand’s essence.

 

Strategic Creative Direction: Balancing creativity with strategic goals to craft designs that align with business objectives.

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Empathy & Client-Centric Approach:

Listening attentively to client needs, understanding their vision, and transforming it into designs that speak directly to their audience.

 

Adaptability & Versatility:

Adjusting to diverse project requirements and adapting to different design styles, from minimalistic to bold and experimental.

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Creative Leadership & Vision:

Leading projects from concept to execution.

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Storytelling through Design:

Crafting visual narratives that convey messages with emotional depth and authenticity, creating lasting brand impressions.

 

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Attention to Detail:

Ensuring that every element, from typography to color palettes, works harmoniously to reflect the brand’s identity.

 

Collaboration & Teamwork:

Working effectively with cross-functional teams, including marketing, development, and content, to bring the vision to life.

 

Entrepreneurial Mindset:

Understanding the challenges of small businesses and startups, helping them build a strong brand presence with a creative yet cost-effective approach.

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Passion for Continuous Learning:

Always seeking new techniques, trends, and tools to evolve as a designer and stay ahead of industry changes.

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Effective Communication & Presentation:

Articulating ideas clearly and persuasively, ensuring that creative concepts are understood and embraced by clients and stakeholders.

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Resilience & Perseverance: Staying committed to the vision even when faced with challenges, and always delivering high-quality results on time.

Core Skills & Expertise

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