LUZ GRANILLO OCAMPO /GRAPHIC DESIGNER
The Branding Process
I'll walk you through the step-by-step process to create unforgettable brands.

Stage 1
Onboarding
We schedule a video call to get to know each other, listen to your expectations, and define your needs.
After that, I’ll send you a personalized proposal.
We agree on the budget. The contract is signed.
A 50% deposit is made.
Stage 2
Briefing
Discovery questionnaire. I’ll send you a questionnaire to dive deeper into your business characteristics, values, and goals. We’ll have a virtual briefing meeting to discuss your answers and align our objectives. We’ll also outline the final deliverables you’ll need: brand manual, packaging, signage, uniforms, etc.


Stage 3
Strategy and Creative Direction
This is where the magic begins! We define the strategy and explore visual styles. We create your brand strategy (values, audience, positioning, etc.). I’ll present two moodboards for you to choose the visual direction.
Stage 4
Feedback and Identity Development
Your feedback is key! We work together to bring your brand to life: We’ll choose the creative direction based on the presented moodboards. Then, I’ll design two identity options with colors, typography, and real-world examples of how your brand will perform across different platforms.


Stage 5
Review and Adjustments
We go through up to two rounds of revisions to fine-tune the details of the chosen identity option and make sure everything matches your vision!
Stage 6
Finalization and Delivery
Your Brand is Ready! Upon receiving the remaining 50% payment, I’ll deliver everything you need to start shining:
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Brand manual (how to use your brand, logo applications, color palette, patterns, typography, and realistic mockups) in both editable and PDF formats.
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Final files ready for use (editable and .pngs).
